For agencies
Alerts on broken links and spikes
The worst time to find out a link is dead is when your client tells you. The second worst is the end-of-month report — three weeks too late.
Same incident, two outcomes
The client calls: “the promo isn’t working.”
You call the client: “already fixed”.
Between the two, nothing more than a message received in time. That’s the whole difference between weathering an incident and being the one who tells the story.
Three alerts, not thirty
Three alerts that matter
The broken link
The destination returns an error or stops responding. It’s the dumbest and most costly incident: every click goes nowhere.
The unusual spike
A link suddenly gets ten times its normal traffic. Good news to act on, or a bot to filter out — either way, better to know the same day.
The sudden drop
A link that was working stops dead. Expired story, changed bio, cut campaign: something changed somewhere and no one told you. Except this.
One incident, played out
It breaks. You know before your client does.
9:14 AM — the client’s site goes down
A plugin update. The live campaign link returns a 500 error.
9:21 AM — the alert goes out
The check catches two errors in a row and writes to you. The email names the link, the client, and how long it’s been.
9:40 AM — you’re in control
Enough time to warn the client or redirect the link to a page that holds — without touching the client’s site.
End of month — nothing happened
In the report, the incident is a twenty-six-minute footnote, not a three-week gap in the chart.
2
errors in a row before alerting — never on a single failure
1
email per incident, not one per check
0
setup required: active from your first link
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