For social media agencies
Social Media Agencies: Prove Sales by Post
Reach, likes, engagement: everyone has them. What the client asks about in the meeting is the line below — and that is the only one the platforms do not provide.
You publish everywhere. You prove it where?
« "The post hit 40,000 views, and the client asks: so what?" »
« "Sales go up when I post more, but I can't link the two." »
« "The client credits everything to Google Ads, because Google actually shows a number." »
« "I'm putting the social budget up against nothing — the first slow month, it gets cut." »
The reversal
You no longer sell views. You sell sales.
A story that brings in $2,100 no longer needs to defend its reach. The dynamic flips: reach becomes an explanation, not an excuse.
One link per post. That is the full price to pay.
The mechanism
From post to sale
Every publication gets its own link. Not a generic link to the homepage: one link per post, otherwise every sale looks the same.
When the sale comes in, it finds its link, therefore its post, therefore your work. "The April Pinterest pin is still bringing in revenue" becomes a line in a review.
Where your links live
No pixel possible. No excuse either.
A pixel needs a page you own. A story, a bio, a pin do not — a link lives there just fine.
Three channels have their own page: the Instagram bio link, the YouTube description link and the short link on LinkedIn.
Deliver a revenue review
Place links on next month's posts. At the review, every post will have its own revenue column — and the social budget will finally have something to stand on.
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