Channel · LinkedIn
Shorten a LinkedIn Link With Your Domain
You want a short link for LinkedIn because yours is long. Good news: LinkedIn already shortens it for you. Bad news: it's no longer your link, and it says nothing about what happened after the click.
What a link per post lets you read — example
31%
of your quarterly sales came from LinkedIn — and the post that sold is named, because it had its own link.
26 caractères
After that, LinkedIn shortens the link itself, when you click Post — “to make your post more readable.”
You can write text before or after the URL. If you share an article with no text after the link, the URL is hidden when shared.
Checked on September 11, 2026 in LinkedIn help, « Short URLs in shared posts » — the original page. Platforms change their rules: if what you see no longer matches, the source wins.
Your domain, not an anonymous shortener
A readable link before the click
Whether LinkedIn shortens the link or not, what matters is what's behind it: the click passes through your link, and it traces back to the post that produced it. If it stays under 26 characters, it also keeps your name in front of the reader.
With your own domain, keep it short: a five-to-eight-letter domain leaves room for the word that matters — the offer, the article, the event.
subtraq.co/offer
Sixteen characters — twenty-four with “https://”. Under the limit either way. It stays visible in the post, and each click traces back to that post.
The method
One link per post
Tuesday's post and Thursday's no longer blur together. That's the difference between “LinkedIn works” and “that post is what sold.”
Create the link before writing the post
Channel: LinkedIn. One link per post — and another if the same topic goes out as a comment or message too, to tell them apart.
Paste it into the text, with text after it
LinkedIn's help says it: a shared article with no text after the link has its URL hidden. A sentence after the link keeps it visible.
Read the LinkedIn line in your report
Clicks, leads, sales — and under the channel line, each post with its own numbers. The client report carries it as-is.
Frequently asked questions
Does LinkedIn shorten every link?
According to its help page, recorded 11/09/2026: links longer than 26 characters, automatically, when you click Post. A shorter link is not affected by this rule.
Does “https://” count toward the 26 characters?
LinkedIn's help doesn't specify, and we won't decide for it. A link like subtraq.co/offer is 16 characters, 24 with the prefix: it passes either way.
Can you stop LinkedIn from shortening a link?
The recorded article mentions no setting: it gives the threshold, nothing else. The only way we know is to stay under 26 characters.
Is a post with a link shown less?
We found no public LinkedIn rule on this, and we won't invent one. What is recorded: a long link gets shortened, and a shared article with no text after the link has its URL hidden.
Does the link work in a comment, a message, or on a company page?
Anywhere LinkedIn displays a URL: it's an address, it doesn't depend on the context. Create one link per place if you want to tell them apart in your report.
What about my UTMs?
The Subtraq link carries them to the destination, along with the click identifier. You keep your existing dashboards; you gain the sale that followed.
Your next post, measured.
Tracking starts at the first click — it won't recover yesterday's posts. Create the link, write the post, and it will have its own line in your report.
Create a free accountThe per-channel attribution model is explained on the attribution page.