The advantages
Nine advantages. No credit card.
A link shortener gives you a click counter. A pixel gives you sessions and a consent banner. Neither one can tell you which of your placements brought in money. Everything below can be verified in the product, on the free plan.
Nine advantages, nine facts
Proven
- Links always onlineReplicated at Cloudflare: redirects even when the server is down.
- Nothing to installA link pasted in "redirect after submit." No pixel.
- Attribution down to the dollarThe sale comes back server-side, amount included.
- Three attribution modelsFirst touch, last touch, linear — same data.
- One report per clientA link to open, not a spreadsheet to build.
- One workspace per clientPartitioned in the schema, not just in the UI.
- Zero IP, zero third-party cookieEU hosting, counting rules written in plain text.
- Free, no credit card10 links per month, 2 client workspaces, no expiration.
- API and MCP serverYour links and your sales, readable by a program or an AI.
Nine advantages, and each tile leads to the page that proves it. None of them ask you to take our word for it.
The advantage that drives all the others
Clicks flatter. Dollars pay.
"This link got this many clicks" is true, verifiable, and decides nothing. The sentence that decides is "this link brought in this much revenue" — and it requires connecting the placement to the payment, not stacking two tools that don't talk to each other.
Subtraq calculates all three attribution models simultaneously, on the same data: first touch, last touch, linear. Amounts are stored in cents, never floating-point, and any remainder goes to first touch so that the sum of the shares equals exactly the total collected.
When the origin of a sale is unknown, it is written unattributed. The engine never invents a plausible origin: an incomplete report can be fixed; a fabricated one leads to bad decisions for months.
No pixel to install
A pixel requires site access, a developer, and a consent banner. A link requires none of that.
You create the link
One link per place you paste it, not one per campaign. That's the difference between "newsletters work" and "the Tuesday email works."
You paste it in the "redirect after submit" field
Ten tools have a guide, each path recorded in the official documentation, dated, with the source link: Tally, Typeform, Calendly, Cal.com, Systeme.io, Brevo, WordPress / Elementor, Stripe, Zapier, and Make — here's what one of them looks like.
The sale comes back on its own
Stripe sends its payments to a Subtraq address; Subtraq forwards each conversion to Zapier, Make, or anything that can receive signed JSON. Without writing a line of code.
The advantage your client sees
The client report in one link
An agency's monthly report is usually half a day of copy-pasting between four tabs, exported to a PDF nobody opens. Here it's a link: the client clicks, they see their clicks, their leads, their sales, and the revenue tied to each placement.
Each client lives in their own workspace, partitioned in the database schema — not in a display filter that a bug could break. A dedicated test suite verifies nothing else.
On paid plans, the "Powered by Subtraq" mention is removed: the document carries your brand and your domain.
The advantage you won't be charged for
Free. No card, no expiration.
No countdown, no credit card, no core feature locked: sales tracking — the heart of the product — is on the free plan.
10
links created per month, for free
2
client workspaces, plus your agency's own
3 000
clicks counted per month
The advantage you only notice on a bad day
Our server goes down. Your links don't.
An agency short link lives on a poster, in a video description, on a QR code already printed. The day it stops responding, you haven't just lost a statistic — you've lost the whole campaign, and your client finds out before you do.
The redirect runs at the edge, next to the person clicking, and the click count fires after the response: it has no right to delay it. Expiration, click caps, passwords, and country or device routing all travel in the same notebook, decided in milliseconds.
The domain name is yours: a branded link goes with you when you leave.
The Worker never queries the database
Everything needed to respond fits in a notebook replicated by Cloudflare worldwide. We accept serving a slightly stale destination rather than returning an error.
Common objections
Four recurring objections, addressed honestly. If the answer doesn't convince you, the product isn't for you — and that's useful information.
"I already have a shortener. It does the job."
"Without third-party cookies, this kind of tool is dead."
"One more tool, one more subscription."
"You're a small team. That's a risk."
The least spectacular proof
The channel detected automatically
A link clicked from Instagram is counted as such without anyone manually tagging it. That's the kind of detail that determines whether a tool is still maintained three weeks in.
The applicable law
Data lives at Hetzner in Falkenstein, in the European Union. No US transfer to document in your records.
Bots don't sell anything
A click identified as a bot never credits a sale. The rule is in the engine, not in a footnote.
Nothing is locked in
An API with revocable keys, an export, an MCP server. What goes in comes back out.
The real test takes ten links
One client, one link per place you publish, for the length of one sales cycle. At the end, either the rankings teach you something or they don't — and you'll know without having paid a thing.
Create the first linkFrequently asked questions
What's the main advantage of Subtraq over a link shortener?
A shortener stops at the click. Subtraq keeps going to the sale: the click drops a token, the token travels with the lead, and the payment comes back server-side with its amount. Each placement then carries a dollar figure, not just a click count.
Do I need to install a pixel or modify the client's site?
Not for the common cases. You paste a Subtraq link into the form's or booking tool's "redirect after submit" field, and every submission becomes an attributed lead. Ten tools have a guide, each path recorded in their official documentation and dated. A developer becomes useful again for a custom-built site.
What happens to my links if your server goes down?
They keep redirecting. The redirect is served at the edge by Cloudflare from a globally replicated notebook, and that notebook never queries the database. The click count fires after the response: the measurement waits, never the visitor.
Is the tool GDPR-compliant?
Data is hosted in the European Union, no IP address is stored in the database, no device fingerprint is calculated, no third-party cookie is set, and the referrer is truncated to the hostname. A data processing agreement is available on request. What your organization needs to do on its side — informing its visitors — remains your responsibility.
Is the free plan time-limited?
No. It has no expiration and requires no credit card: 10 links created per month, 2 client workspaces, 3,000 clicks counted per month, and one custom domain. Beyond the click quota, redirection keeps working — it's the counting that stops, never the link.
Can I deliver reports under my own brand?
Yes, from paid plans: the "Powered by Subtraq" mention is removed from the report, which then carries your brand and your domain. On the free plan, the mention stays — that's what funds the free tier.
Can I get my data back if I leave?
Yes. A versioned API, OpenAPI documentation, keys with limited scope that can be revoked, a report export, an MCP server for AI tools. And the short addresses built on your own domain stay yours.
Ten links are enough to see.
Create a workspace, set your links, watch the rankings form. Nothing to spend to get the answer.
Create a free workspaceAn advantage poorly stated on this page? Write to us — we'll fix it.