Three touchpoints, one sale. Which one closed it?
The same revenue, three different answers depending on the attribution model. The method, and what each model refuses to tell you.
The blog
We publish the method. Not tips.
Every article answers a question people actually ask us, using our own product’s numbers and nothing invented. When we don’t know, we say so.
Two articles a weekNo invented studiesRSS feed available
The articles
Most recent first.
We count the visits. Not the visitors.
Measuring a campaign doesn't require identifying anyone. What a tracked link actually records, and who is responsible for what under GDPR.
It came from Instagram. Your report says otherwise.
Direct" isn't a traffic source — it's an empty bucket. The four ways the information gets lost between an app and your site.
Four channels, one budget. Which one deserves it?
The ROAS formula is one simple division. What makes it wrong: the forgotten expense in the denominator and revenue counted twice in the numerator.
Five parameters. Three are enough.
utm_source, utm_medium, utm_campaign, utm_term, utm_content — what each one does, and the naming convention that keeps your data readable six months from now.
A short link won’t hurt your SEO. It won’t help it either.
301, 302, canonical, link equity: what Google's documentation actually says, and why a tracked link is never served as a 301.
The flyer is at the printer. The destination can still change.
A QR code doesn't contain a smart image — just text. What a dynamic code can do that a static one never will, and what a static one does better.
The click is three weeks old. Does the sale count?
The attribution window is the most consequential setting in any measurement setup — and the one nobody opens. Why thirty days is the default.
Your client won’t open the spreadsheet. They’ll open a link.
The monthly agency report takes half a day and gets read in seconds. The six lines that are enough, and why a link beats an attachment.
A free link for everyone. A red screen for your clients.
Why creating a link requires an account with us — reputation works at the domain level, and a flagged domain takes down every link it serves.
The rule of this blog
No number we haven’t measured. No study we haven’t read.
What we measure ourselves is labelled as such, demo workspace included. What comes from elsewhere carries its source. The rest does not get written.
One line fewer costs nothing. One false line costs the trust.
The monthly letter
Once a month. Nothing in between.
What we published, what we learned building it, and the numbers we can show. No offers, no automated follow-ups.