Link tracking
A platform lends you its numbers. A link hands you yours, revenue and all.
Link tracking means publishing a short address in place of the real one, so every visit is recorded before the redirect. What separates it from a plain shortener is intent: brevity is a side effect, measurement is the point. One address per place you publish it, and "we posted it around" turns into four comparable rows — each one ending in what it brought in.
One campaign, four postings, four links
The mistake that ruins a report is not technical: it is pasting the same address everywhere.
One link per place, never one for four
The same address published in a newsletter, a story, a bio and a flyer produces a single total. Four addresses produce four rows, and that is the whole difference between "the campaign worked" and "the newsletter carried the campaign".
A readable name, for a list that will hold two hundred
The label is not decoration: in three months nobody will recognize a six-character address. A name that says where the link was posted and when is read at a glance; a name reused as-is from one campaign to the next will blur into the last one.
UTM parameters, added rather than replaced
They travel inside the link and are appended to the destination at redirect time: the client's analytics tool receives them as usual, and the address you publish stays short. The two measurements coexist instead of replacing each other.
One workspace per client, walled off
A client's links never mix with anyone else's, including in the monthly report they receive. That is what makes a report sendable without proofreading it row by row.
The silent channels, finally measured
A flyer, a poster, a QR code taped to a counter, a video description: none of these gives you a single statistic. The link is their only counter — and a QR scan lands in the same table as every other visit, labeled as a scan rather than counted on the side.
What a row in a report should hold
One link
One address per place you publish it. It is the only discipline here, and it decides everything else.
One click
Dated, placed, qualified, tied to its posting — bots aside, which stay out of the total.
One sale
The amount tied to the link that brought it. On the free plan, not behind a paid tier.
What actually decides
The link has to outlive the tool
A published link is, by definition, a link you can no longer edit: it sits in a newsletter already sent, on a flyer already handed out, in a video already online. What makes it fragile is not what it counts, it is the address it was placed on.
Placed on a tool's domain, every published link of yours dies the day you leave. Placed on a subdomain of your own site, it follows you: you point the domain elsewhere, and the addresses already out in the world keep working.
One DNS record is enough, guided step by step, and the free plan accepts one domain. The redirect itself runs from the Cloudflare network: it answers even with the app switched off.
links.youragency.com/march-flyer
Left of the slash: your domain. It is the only part you take with you if you switch tools — and the only part your clients will ever see.
10
links created per month, no credit card
3,000
clicks counted per month, bots excluded
1
domain in your name on the free plan
Frequently asked questions
What is link tracking?
It is publishing a short address instead of the real one, so every visit is recorded before the redirect. The measurement then belongs to the link, therefore to you, and not to the platform the link was posted on.
How many links should a campaign use?
As many as the places you publish it. Three posts and a newsletter make four links, not one. That is the whole rule: a single link recycled everywhere gives a total nobody can split apart afterwards.
Is link tracking free?
Yes, with no credit card and no end date. The free plan gives 10 links created per month, 3,000 counted clicks and 1 domain in your name. Tying sales back to links is included.
What happens to my links if I stop paying?
They keep redirecting. Moving down a plan never switches off a redirect already published, and a link is not deleted: it is archived. What stops at the ceiling is the counting — not the service given to the person clicking.
Can a printed medium be tracked?
Yes, and it is where a link earns the most: paper returns no statistics at all. The QR code placed on the link counts scans as clicks, labeled as scans, and the destination stays editable after printing.
How is this different from click tracking?
Link tracking is the method: how many addresses, where, under what name. Click tracking is the measured event: what enters the counter, what is kept out, and what a counter will never know. The dedicated page covers that second half in detail.
Create your four links
The free account asks for no card: 10 links a month and 1 domain in your name, enough to publish a whole campaign across four channels and read what each one brought in.
Create my free accountThe demo shows the link list and their sales, without signing up.