Glossary · Compter
Conversion rate
The conversion rate is the number of conversions divided by the number of visitors or clicks, expressed as a percentage. It is the ratio between what arrived and what was sent.
Ce qui s’est réellement passé, humains d’un côté, robots de l’autre. The forty terms of the trade
What it is for
It lets you compare channels of different sizes. A thousand clicks producing ten sales beats ten thousand producing fifteen, and only a rate shows it. It is also the indicator that says whether the problem is upstream, in the publishing, or downstream, on the landing page.
How it is calculated
Conversions divided by clicks, over the same scope and the same period. Both numbers must cover exactly the same thing: a total of conversions from all origins divided by the clicks of a single link gives a rate that does not exist.
The classic mistake
Comparing two channels' conversion rates without looking at what sells. A 1% channel selling €3,000 engagements brings in more than an 8% channel selling accessories — the rate ignores the amount.
The question that always follows a bad rate
Is it the publishing or the page that is wrong?
A bad click-through rate accuses the hook. A bad conversion rate accuses the landing page.
The two rates point at different places in the journey. That is exactly why they are kept apart.
What Subtraq does with it
The screens give both numbers per day and per placement: clicks on one side, leads and attributed revenue on the other. The rate itself is not displayed — it depends on the conversion you decided to count.
Read next
Un terme seul ne sert à rien. Voici ceux qui le rendent utilisable.
Conversion
Read the definition →Click-through rate
Read the definition →Average order value
Read the definition →Unique click
Read the definition →Sales funnel
Read the definition →« Conversion rate », une fois posé sur de vraies ventes
The real question is not how many clicks, but which ones count. The report separates humans from robots, visits from people, and always says what it does not know.
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