Glossary · Mesurer proprement
Consent
Consent is the free, informed and revocable agreement a person gives before their data is collected or used. In web practice, it is what a cookie banner asks for — and it must be as easy to refuse as to accept.
Cookies, consentement, serveur : mesurer la campagne sans pister la personne. The forty terms of the trade
What it is for
It governs what you are allowed to measure. A measurement setup decided without looking at this question falls apart at the first audit, or at the first client who asks. Settling it early costs an hour; redoing it afterwards costs the whole setup.
How responsibility is split
The site's publisher answers for what happens on their ground: what they drop, what they declare in their privacy policy, what they ask in their banner. The tool vendor answers for what the tool actually does, and must be able to write it down. The two roles are distinct and cannot be delegated to each other.
The classic mistake
Assuming a “compliant” tool makes a site compliant. No tool can be compliant on your behalf: it is the use that is regulated, and the use is decided at your end.
The question a client always ends up asking
Do we need a box in our cookie banner?
That is your responsibility as publisher, not the tool's — and the security page gives you what you need to answer.
This page defines a word. It does not replace legal advice, and does not claim to.
What the tool collects, what it refuses, who answers for what
What Subtraq does with it
The security page says plainly what the tool does and what it leaves to you: the link drops no third-party cookie, and the optional tag writes a click identifier into the first-party storage of your client's site — to be mentioned in their privacy policy, under their responsibility as publisher.
Read next
Un terme seul ne sert à rien. Voici ceux qui le rendent utilisable.
Third-party cookie
Read the definition →Cookieless measurement
Read the definition →« Consent », une fois posé sur de vraies ventes
Measuring a campaign does not require tracking a person. What the tool collects, what it refuses to collect, and who is responsible for what: the security page says it plainly.
Read the security page